Macrovore

The protein cereal
that didn't exist.
So we built it.

Complete protein. Animal-free. Fiber-dense. Everything high-protein cereal should've been from the start.

The Build

Three ingredients that make us different.

We started with the protein and built outward from there. Each ingredient pulls its own weight, and it only made the cut if the bowl doesn't work without it. No junk volume.

  1. The Base

    Premium protein. Soy brings all nine EAAs (essential amino acids) on its own. The building blocks your body needs, without the animals.

    most plants miss one or two. soy's the exception.

  2. The Body

    Functional crunch. Sorghum, a hearty ancient grain, gives every bite structure, crispness, and a nutty flavor. Not just to bulk the box.

  3. The Bridge

    Filling fiber. It carries you to the next meal, six grams of slow-releasing fiber per serving. The one thing every high-protein cereal forgets.

20g COMPLETE
PROTEIN
Under
200 CALORIES
6g OF FIBER

*Targeted formulation, per serving.
Final values confirmed at launch.

The Numbers

How It Stacks Up

Texture, taste, ingredients, the protein itself. Every high-protein cereal is strong on some and short on the rest.

Only one has no weak spot.

macrovore Clinical Crunch Nostalgia Nuggets Gym Bro
Bites 		Keto Krisps
Protein / serving 20g 20g 12g 17g 11g
Fiber / serving 6g 1g 1g 0g 6g
Sugar / serving 0g 5g 0g 10g 0g
Protein source Soy isolate Wheat + pea Whey + casein Milk + soy Pea protein
Protein quality (PDCAAS) 1.0 ~0.5 1.0 1.0 ~0.7
Lactose-free
Animal-free
Gluten-free

PDCAAS truncated to a maximum of 1.0 per FAO/WHO and FDA convention.
Competitor values are for comparison and may vary.
Macrovore figures are formulation targets, confirmed at launch.

Brandon Danowski, Founder of Macrovore

For years I scanned the cereal aisle for one thing: high protein, all nine essential amino acids, animal-free. Nothing hit all three. The plant options were low in protein or incomplete, and the quality ones leaned on dairy.

Fourteen years plant-based taught me a routine: read the label, put the box back. Macrovore is the one I kept looking for.

I made it for everyone who's put the box back too. The cereal I could never find is almost real, and I can't wait to share it with you.

BrandonFounder

Built for everybody

building muscle, losing weight, or eating with intention find it in the same bowl!
First in line when you can buy direct Inside look at how we're building this

Frequently Asked Questions

Yes. The product is completely animal-free. No animals are involved at any stage.

Formulated for 20g+ of complete protein per serving, all 9 essential amino acids your body can't produce on its own, and under 200 calories.

Complete plant protein from soy protein isolate, ancient-grain sorghum, and fiber. Real ingredients, no artificial sweeteners, no sugar alcohols. Full ingredient list and nutrition will be published when the formula is finalized.

Soon. We're finalizing the product now and the waitlist will be the first to know when it's ready. Join above to stay in the loop.

You can't order yet, but you will be able to buy directly from macrovore.com when we launch. Waitlist gets first access.

Subscription and single-box options will be available at launch. Join the waitlist to be notified when ordering goes live.

US only at launch. International shipping is TBD.